Athena Magazine

Brewed for Beauty – Devon partnership turns used coffee grounds into sustainable skincare products.

Wavi Coffee, the female-founded specialty coffee Land Rover, is taking its sustainability commitment to the next level by partnering with Woodbury-based company, The Natural Spa to give new life to its spent Origin Coffee grounds.

Instead of ending up in food waste bins, these organic coffee grounds will now be transformed into luxurious body scrubs and soaps—closing the loop on waste while supporting eco-friendly skincare.

Throughout the summer season, Wavi Coffee generates a significant amount of coffee grounds at festivals and events. While past efforts included using them in home gardens and offering them to customers, logistical challenges meant that too much of this valuable byproduct was being lost.

“During busy festival summers, we simply couldn’t bag them up fast enough before they spoiled. While composting was an option, we wanted to do more,” says Amy, founder of Wavi Coffee.

Now, thanks to a collaboration with Zoe at The Natural Spa, Wavi Coffee’s grounds will be repurposed into high-quality, handmade skincare products. “We are thrilled to partner with Wavi Coffee to repurpose their used coffee grounds into our handcrafted body scrubs and soaps,” says Zoe. “This collaboration not only reduces waste but also transforms a byproduct into a nourishing and sustainable skincare ingredient. It’s a meaningful step toward a more eco-conscious future, and we’re proud to offer our customers a product that’s both good for the skin and the planet.”

This partnership not only prevents waste but also aligns with Wavi Coffee’s core values of sustainability, ethical sourcing, and supporting independent businesses.

“Coffee is the second-largest traded commodity after petroleum, and an estimated six million tonnes of spent grounds go to landfill every year, contributing to methane emissions,” explains Amy.

“By working with The Natural Spa, we’re ensuring that our organic coffee waste becomes something useful, beautiful, and kind to the planet.” This initiative marks another step in Wavi Coffee’s ongoing mission to minimise waste, champion small businesses, and create a more sustainable coffee culture.