Free. Fierce. Full of Devon's best women in business
Athena Magazine is your go-to digital read - all about real stories and powerful voices




Welcome to Athena Magazine
A free online magazine for Devon-based women in business, packed with inspiring stories, expert advice, and practical tips from female-led businesses across Devon.
We champion Devon women entrepreneurs, spotlighting relatable role models and creating a supportive community for women at every stage of their business journey.
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Discover how we’re celebrating the incredible talent in the Devon business community.


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Check out our favourite articles
Struggling to Sell? – The 7-11-4 rule and what it takes to convert someone into a paying customer
Stacey breaks down the 7-11-4 rule from Google’s research into buying behaviour and explains how you can apply it to your marketing strategy to turn more browsers into paying customers.
Crafting Change – How one Devon woman is reframing a male-dominated profession
Meet Emily Chamberlain – the only female carpenter at Carpenter Oak in Buckfastleigh. She shares her journey into a male-dominated trade and reflects on what it’s like to carve out a space for women in an industry where they still make up less than 5%.
Sisters are doing it for themselves – The networking organisations helping Devon’s women to thrive
We dive into the world of women’s networking in Devon – why it matters, how it differs, and what challenges we face. Plus, we share a roundup of brilliant networking events designed to support and connect women across the county.
Designed for Difference – The realities of being neurodivergent and the support systems that are in place to navigate work and life
In Issue 3, we explore the lived experience of neurodivergent women in Devon and the support available locally. We speak to coach and artist Amy at Indie Brand Builder about the emotional cost of masking and how she’s empowering neurodivergent entrepreneurs to thrive.